A word from our user experience designer

By Sara Baracchini April 19, 2016 Discover Aimo project

Here comes the time to design the communication around Aimo. But before we begin, why Aimo? What does this name even mean? Our name comes from a french saint called Aimo of Satigny who was known for his charitable kindness. As our mailbox offers a new way to share your goods with the people you love or the people around you, we found this was a sweet wink additionally to the nice and fleek way the word visually looks and phonetically sounds.

The first step for me was to find a Typeface that would fit our needs and vision. Aimo is an connected object that needs to be seen without taking too much attention. That’s how I pictured the font, discrete with a twist.

The typeface I chose is the Scandia Font by the Process Typefoundry. This is a geometric sans serif font with some lush curves at the angles. Elaborate but sober as Aimo will be!

scandia-5

The Aimo logo follows the same reflexion. With the I tilted to the A, it gives the twist I was talking about without being too much or too tinsel.

logo
The next step was the UX Design, if you want to have a look at our design inspirations you can follow this link.
Until now I was designing apps and websites on Photoshop or Sketch and using Marvel to make interactive prototype. For the first time I am using the new app of the Adobe Creative Suite called User Experience. This software at last merges the two main aspects missing in other apps: being able to design and link directely inside the app the different templates to make a working and interactive prototype! For now I am very pleased with this new tool and I look forward to seeing how we the ux / web design world will evolve with this kind of software!

adobe-xd